Video marketing is an essential part of any marketing plan.
Videos are especially helpful for dental offices. Videos can show patients how
procedures are done, answer questions that patients have, and introduce them to
the dental office. These are all helpful in growing your dental practice.
The more information that is available to potential
patients, the more likely they are to want to use your services. As dental
procedures have improved and technology has increased, patients may be unaware
of how easily some of the various procedures are completed. Here are some of
the top tips to make dental video marketing more effective for your practice.
Post Videos Online
Videos need to be posted online in two important ways. The
most popular way to post online videos is through the use of YouTube. Once a
video is posted through YouTube, you will then be able to link to it from your
website. You can embed the videos directly in your website as well. Adding
videos to your website will help to improve traffic. Add videos to complement
and explain the information you provide in your online copy. Many people would
prefer to watch a video than spend time reading an article. By posting videos
online you’ll be able to reach a broader audience.
Create High Quality Videos
When creating videos for a dental video marketing plan,
quality is of the utmost importance. High quality videos help to portray
professionalism and trust – two very important things when it comes to
dentists. If you don’t have the skills to make the videos, hire a company to
create them for you. While these videos are short in length, the look of them
and how they portray your services is essential to a successful plan.
Keep Videos Short
Most people online are used to moving quickly between sites.
The attention span of most online users is rather short. Therefore, it’s best
to keep your videos fairly short – generally under 5 minutes in length. Of
course, explaining different procedures can take longer. Plan the videos so
that you offer some basic information about your practice in a separate video.
This will keep the content to a minimum on each video you plan to use. It’s
better to add more videos than to make them too long. In fact, the more videos
you post the more successful your dental video marketing plan will be.
Keep Videos Current
Dental procedures, technology, and equipment can change from
time to time. When things change, you’ll need to update your posted videos and
replace them online. This can be very helpful, especially if you offer the most
current procedures in the area. Your dental video marketing plan should include
the ability to update, replace and improve videos as necessary. For example, if
you purchase a new or improved x-ray machine, you’ll want to let patients see
it because it can greatly improve their experience in your dental office. As
videos become outdated be sure to remove them from your website.
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