Creative ways of attracting new patients to your dental practice

How to get new dental patients?

One of the most tried and true methods of dental practice marketing for acquiring new patients is by issuing dental postcards to all the houses and apartments within a small community. Dental postcards - featuring bright graphics, pertinent information about the practice and relevant new findings in the oral healthcare industry - are a proven method of bolstering new patient acquisition. Dental postcards can alert potential new patients to your practice if they have not heard of it previously, and can impress them with your proactive personalization efforts. However, sometimes it can be beneficial for a dental practice to consider thinking outside the box beyond traditional direct mail to try and acquire new patients. Here are some creative ideas for reaching out to potential new customers to supplement your direct marketing campaigns.

Dental Office Marketing Ideas

Referral bonus system
One way to attract patients while simultaneously motivating staff is to offer a broad referral bonus program. The motivation there for patients is simple - if that person recommends your practice to a friend who ends up visiting, reward that original referrer with a bonus such as a discount or a dental product. This has the twin benefits of engaging with both patients and endearing both of them to your practice. Additionally, it can be easily done, with simple referral forms attached to dental postcards. Meanwhile, sharing in the system with your employees will give them added incentive for improving the practice - not just through referrals but in all facets of your operations.

Get out in the community
Many dental practices are ultimately community businesses, largely serving the neighborhoods within close proximity. Because of this, it is essential that your dental practice has a positive community image. One way of doing this is to get your practice’s name out and participate in community events, such as volunteer activities or neighborhood celebrations, according to the Houston Chronicle. You may even decide to sponsor a local little league team. This can serve as a brilliant opportunity for networking with actual potential new patients while establishing your practice as a firm fixture in the community.

Fun events
Host fun, themed events at your office to let the community know that you’re not only all business, but can provide an enjoyable experience as well. These can range from a information seminar with free snacks and beverages to an elaborate photo shoot for patients with cosmetic treatments. A patient who has a good time with your practice is sure to pass on those good tidings to his or her peers.
For additional information on Dental Office Marketing Ideas From Patient News call 888.377.2404

Original Source- www.Patientnews.com