These days, most dentists are
finding it hard to compete online and offline. The cost advertising offline is
pretty high and doing so online seems to go to those with the biggest
resources. Not to worry, there are affordable dental marketing strategies that
you can adopt today that’ll bring you some solid results.
Engage More on Social Media
If you haven’t started using
social media, now would be a good time to start. All you need is an account
with Twitter and Facebook. Think of an attractive brand name, set up your
accounts and then tweet and update your Facebook status every day.
Inform Your Audience
Most dentists just sell their
services on their websites. Be different. Instead of selling, inform and engage
your visitors. Create reports and white papers filled with information that
your audience can use to get some relief from their pains.
Pay Per Click Advertising
If you have some capital, think
about pay per click advertising on Facebook and Google.
Known as one of the best online dental marketing strategies, all you need do is
put out ads, optimize them for optimum reach, create a compelling landing page
and et the search engines do the rest.
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