How to Create an Effective Dental Video Marketing Campaign

Advertising and marketing online can produce some excellent results for dentists. While there are many advertising channels online, one of the most potent is video marketing. Most dentists don’t know this yet, but dental video marketing can really transform your business. So, how can you create an effective dental video marketing campaign?

1.       Create a Branded Youtube Channel

Your channel doesn’t have to be extravagant or stylish. To get started immediately, all you need is an account with your dental practice brand as the main theme. Then, start uploading informational videos. Make sure to include keywords that are relevant to your business in the videos and the descriptions.

2.       Target Specific Problems and Address Them

The next thing you need to do is to choose specific dental problems that people might have and talk about them. As a dentist, you’re probably familiar with the usual complaints. Talk about the problems, offer some solutions.

3.       Engage on Social Media

Social media engagement can often make your videos go viral. After uploading on Youtube, share them on your social media accounts. And if you want extra boost, you may want to find ways of injecting humor into your videos. It sure does help make your dental video marketing campaign more effective.

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Online Dental Marketing Strategy

These days, most dentists are finding it hard to compete online and offline. The cost advertising offline is pretty high and doing so online seems to go to those with the biggest resources. Not to worry, there are affordable dental marketing strategies that you can adopt today that’ll bring you some solid results.

Engage More on Social Media

If you haven’t started using social media, now would be a good time to start. All you need is an account with Twitter and Facebook. Think of an attractive brand name, set up your accounts and then tweet and update your Facebook status every day.

Inform Your Audience

Most dentists just sell their services on their websites. Be different. Instead of selling, inform and engage your visitors. Create reports and white papers filled with information that your audience can use to get some relief from their pains.

Pay Per Click Advertising

If you have some capital, think about pay per click advertising on Facebook and Google. Known as one of the best online dental marketing strategies, all you need do is put out ads, optimize them for optimum reach, create a compelling landing page and et the search engines do the rest.

Effective Dental Video Marketing Tips

Video marketing is an essential part of any marketing plan. Videos are especially helpful for dental offices. Videos can show patients how procedures are done, answer questions that patients have, and introduce them to the dental office. These are all helpful in growing your dental practice.

The more information that is available to potential patients, the more likely they are to want to use your services. As dental procedures have improved and technology has increased, patients may be unaware of how easily some of the various procedures are completed. Here are some of the top tips to make dental video marketing more effective for your practice.

Post Videos Online

Videos need to be posted online in two important ways. The most popular way to post online videos is through the use of YouTube. Once a video is posted through YouTube, you will then be able to link to it from your website. You can embed the videos directly in your website as well. Adding videos to your website will help to improve traffic. Add videos to complement and explain the information you provide in your online copy. Many people would prefer to watch a video than spend time reading an article. By posting videos online you’ll be able to reach a broader audience.

Create High Quality Videos

When creating videos for a dental video marketing plan, quality is of the utmost importance. High quality videos help to portray professionalism and trust – two very important things when it comes to dentists. If you don’t have the skills to make the videos, hire a company to create them for you. While these videos are short in length, the look of them and how they portray your services is essential to a successful plan.

Keep Videos Short

Most people online are used to moving quickly between sites. The attention span of most online users is rather short. Therefore, it’s best to keep your videos fairly short – generally under 5 minutes in length. Of course, explaining different procedures can take longer. Plan the videos so that you offer some basic information about your practice in a separate video. This will keep the content to a minimum on each video you plan to use. It’s better to add more videos than to make them too long. In fact, the more videos you post the more successful your dental video marketing plan will be.

Keep Videos Current

Dental procedures, technology, and equipment can change from time to time. When things change, you’ll need to update your posted videos and replace them online. This can be very helpful, especially if you offer the most current procedures in the area. Your dental video marketing plan should include the ability to update, replace and improve videos as necessary. For example, if you purchase a new or improved x-ray machine, you’ll want to let patients see it because it can greatly improve their experience in your dental office. As videos become outdated be sure to remove them from your website.

Finding the Most Successful Dental Marketing Strategies

Successful dental marketing starts with a good plan. Many of the best dental marketing ideas aren’t expensive but they do require some good planning. Before you can carry out these marketing ideas you’ll need to put together a marketing plan. Once you commit to a plan you’ll need to make sure that you have enough time to implement it and keep it updated. Partnering with a marketing expert can help pull together your plan and make sure it stays on track. 

Determine Your Target Market

Dental marketing strategies need to be designed towards the right target audience. If you are not marketing to the right groups, your plan will be ineffective. Make a list of the dental services you offer, making note of anything special or unique that would help you stand apart from other practices in your area. Since dental services are local, consider which nearby areas are likely to be to garner the most potential clients. Think about any services that you specialize in to determine which clients are most apt to want them. 

Create a Brand

Branding isn’t just for large corporations. Businesses such as dental practices should create their own brand. From your logo, to signage, to the website, to email, and everything else, your brand should shine through. The brand logo doesn’t need to be elaborate but it should be a reflection of your dental office. Once you have a branding plan you can use it in all of your marketing materials whether they are online or in print. 

Various Types of Marketing

Successful dental marketing strategies should include a good mix of different types of dental marketing ideas. Many of the ideas are easy to implement. Provide high quality content on your website and be sure to use keywords that are most relevant to your specific services. Implement some social media marketing techniques by including links to your business Facebook and Twitter pages. Use email marketing to send informational and promotional emails to subscribers. Send out direct mail marketing postcards at least a couple of times per year. As you develop your dental marketing strategies it is best to include as many different ideas as possible. 

Stay Flexible

Marketing options are always changing and evolving so all dental marketing strategies need to stay flexible. Review your plan from time to time and make any changes necessary to improve it. Look at the results by using data reports from your website to see how well your dental marketing ideas are working. When new SEO strategies are introduced you’ll need to revise your site to incorporate them. As social media marketing changes and new sites become popular, you will have to utilize them in your plan. Marketing requires you to use many different methods and make changes as you determine the dental marketing ideas that are working best for your practice. Keep your materials current and post new content on a regular basis. If you need additional marketing assistance, consult with a marketing company that is experienced in dental marketing strategies.

Increase Patients with Dental Direct Mail Marketing

Every business can benefit from the use of a marketing plan. This is especially true for a dental practice. Today there are many dental offices and dentists need to use specific marketing techniques to help them boost the number of new patients and retain their existing patients.  One of the best ways to boost marketing is with the use of dental direct mail marketing. It consists of marketing materials that are sent directly to individuals, rather than being accessed online. 

What is Dental Direct Mail Marketing?

The most popular type of mail marketing is the use of postcards. These are typically sent to a group of local area residences that are within a specific radius of the dental office. Postcards are popular because they are proven to be successful. Other types of direct mailings can include full pages, coupons, and envelopes, to name a few. These items are sent to a localized area that is most likely where the majority of patients live. If your practice has specialized services that aren’t offered in many other dental offices, it will certainly increase the area you want to reach. 

Creating Dental Direct Mail Marketing Materials

The marketing materials that you send are entirely up to you. They should include the name and location of your practice and the main services that you offer. If you specialize in a particular type of procedure, mention it in your marketing materials. It’s a good idea to use actual photos of your dental office including the exam rooms, lobby, or equipment if they are useful to your marketing plan.

Patients want to know that the office is clean, bright, and professional. You should also let patients know about the dentists and other staff as well as how long the practice has been operating. If you’re using postcard style marketing you can use both sides of the card. Include as much information as you can without making the postcard appear cluttered – you want people to be able to easily read the information on the card. Include the hours your practice is open and make sure you print your phone number large enough for people to easily see. 

When to Send Marketing Materials

Many marketing specialists agree that dental marketing service materials should be sent out several times per year. This can be done to help boost business during some of the slow times. A typical marketing mailing should be sent to about 3,000 to 5,000 residents located near your practice. Each mailing should be different and include some unique information. One of the best ways to attract new patients using a direct marketing postcard is through the use of coupons. You can easily add a discount coupon to the direct mail to help increase the number of patients that are interested in your services. Keep in mind your target audience when designing marketing materials. For example, if there are a lot of families in your area create marketing designed to reach this specific group. Be sure to include your website address on all your marketing materials.